Senior Executive – Marketing
If you live and breathe marketing & brand management, we want to talk to you. We are
looking for someone who can enhance the overall brand image of PeopleWorks by driving the
brand awareness programs. This is National Level Role and the individual will be a critical
member of a marketing team to drive Offline Campaigns, Events, PR activities, Content Writing,
engaging with internal stakeholders and external agencies.
Conceptualize, Plan and execute business line events (in conjunction with an event
partners) – Internal & External
Brainstorm new and creative ideas for engaging with customers during BTL activities
Market Research for events and prepare events calendar
Follow up with sales team on event leads
Create, maintain a list of event and should come up with a suggestion
Build a relationship with various event organizers & media houses
Develop and implement a comprehensive public relations strategy
Measure and assess the effectiveness of ISLI’s public relations strategy
Research, write and edit copy for marketing communications including but not limited
to print and online articles, newsletters, videos, webinars, infographics, white papers,
case studies, blog posts, etc.
Collaborate with design, digital, search and other teams to
develop compelling, often unexpected, content plans
Other Responsibilities (but not limited to…)
Effectively manage outside resources and vendors for creative services, printing,
production, merchandise etc for cost, quality and timeliness.
Develops professional Sales collaterals and presentation to support Sales.
Provide monthly and quarterly metrics and analytics regarding campaign effectiveness
Minimum 3-5 years of experience in the role of marketing communication handling 360
degree marketing responsibilities.
Should have experience of managing events, seminars, conference, etc.
Should have experience of writing content
Should have an understanding of creating various marketing assets
Strong written communications skills-Very important
Knowledge of Salesforce.com is preferred
Highly motivated and organized individual
Good communication and presentation skills.
|Job Category||Senior Executive – Marketing|