Job Purpose:
Marketing executive is a part of the Demand Generation team who is required to call into Indian
markets and generate leads from the regions assigned to him/her.
Key Responsibilities:
 Develop pipeline through identification, targeting and soliciting phone meetings with
customers and developing qualified leads through Cold calling and Emails.
 Clean up the database provided by the sales team.
 Data validation and creation from online sources like LinkedIn, Jigsaw and prospect
websites as and when needed
 Lead prospecting to identify, contact and qualify potential customers.
 Meets or exceeds required targets on a weekly and monthly basis.
 Follow parameters to qualify a lead.
 Responds to telephone calls and emails from prospects.
 Ability to organize and plan work independently to complete assigned activities on a day
to day basis.
 Qualify BANTS criteria (Budget, Authority, Needs, Time Line, and Solution.)
Desired Profile:
 Min 1-2 years of experience in lead generation and cold calling
 Should be able to make minimum 50 calls in a day.
 Proven success in accessing new customers within India Market.
 Prior experience with Salesforce.com and Lead management solutions will be an
advantage.
 Ability to self-motivate, multi-task and work independently.
 Excellent communication skills in Hindi & English are MANDATORY.
 Excellent written and verbal communication skills in English. Candidates with additional
language skills also an advantage.
 Possess good grammar, spelling, and communication skills.
 Well-developed interpersonal skills and professionalism with a high degree of integrity
 Participate fully in meetings, training sessions, individual professional development and
skill building